The future of business will look different for everyone; and it’s vital to create your own, original, authentic path forwardHow do you plan for what comes next when no one really knows what’s coming next?Spinning scenarios and short-term agility plays will help us all to prepare for the year ahead.Even with the arrival of vaccines, recovery this year will call for strong brands and supercharged culturesMaking just one plan for recovery and growth won’t cut it. You’re going to need lots of themUncertain times call for many potential solutionsHas the pandemic changed your marketing strategy? Should it?How marketers respond to the crisis is vital to recovery and growthCybersecurity: Not just a defensive measure, it’s a strategy for growthIt’s time to give cybersecurity a seat at the top tableHands up who wants to go back to work?Keeping your staff engaged and motivated is the latest crisisWhen all this is over, what will we have learned?Should we really be in such a massive rush to resume business as usual, or is this a chance for us all to have come through this wiser? Better?Trust is the business superpower you need right nowRemote working requires more than just technologyHaving a mission beats having a mission statementBring your brand purpose to life. Live itIs doing well what's stopping you from doing better?Complacency is the enemy of innovationBack to back isn’t workingFinding time to pause gets more doneNo one cares about your big ideaMobilise and motivate, getting brand a seat at the boardroom table