Our thinking

Some short thoughts for business today and business tomorrow

The future of business will look different for everyone; and it’s vital to create your own, original, authentic path forward

How do you plan for what comes next when no one really knows what’s coming next?

Spinning scenarios and short-term agility plays will help us all to prepare for the year ahead.

Even with the arrival of vaccines, recovery this year will call for strong brands and supercharged cultures

Making just one plan for recovery and growth won’t cut it. You’re going to need lots of them

Uncertain times call for many potential solutions

Has the pandemic changed your marketing strategy? Should it?

How marketers respond to the crisis is vital to recovery and growth

Cybersecurity: Not just a defensive measure, it’s a strategy for growth

It’s time to give cybersecurity a seat at the top table

Hands up who wants to go back to work?

Keeping your staff engaged and motivated is the latest crisis

When all this is over, what will we have learned?

Should we really be in such a massive rush to resume business as usual, or is this a chance for us all to have come through this wiser? Better?

Trust is the business superpower you need right now

Remote working requires more than just technology

Having a mission beats having a mission statement

Bring your brand purpose to life. Live it

Is doing well what's stopping you from doing better?

Complacency is the enemy of innovation

Back to back isn’t working

Finding time to pause gets more done

No one cares about your big idea

Mobilise and motivate, getting brand a seat at the boardroom table