We are a global network of business and brand experts with a proven track record of building strong brands and high performance cultures

Leadership team

Our lead partners work with you to assemble a bespoke UNIT_ to deliver the right expertise at the right time

Frazer Jelleyman
Frazer Jelleyman
Founder

Frazer Jelleyman

Before founding UNIT_ in 2015, Frazer Jelleyman was the creative leader at world class agencies across Europe and North America, including BMP DDB, Red Bee &TBWA\London where he first worked with Andy Lear and Juliet Haygarth. He was European Executive Creative Director @ David&Goliath and Global Chief Creative Officer of the WPP TAXI network, headquartered in Toronto.

Throughout his 25 year career, he has been helping organisations across diverse sectors and around the globe deliver on their potential by working with them to develop newproducts, branding, communications and technology platforms: PwC, BBC, Reed Smith, Telus, Canadian Tire, Vodafone, Nissan, Boston Pizza, Kraft, Virgin, VW, Sony, Masterfoods, Kia, Eurostar, The Labour Party, Sony Playstation, Red Bull.

He is currently leading a collaboration between researchers at Cardiff University, the NHS and UNIT_ experts to develop products to help in the care of Alzheimers and dementia patients. An ardent exponent of building dedicated multi disciplinary teams; he brings together clients, strategists, developers, designers and consultants to ensure that not a single IQ point is wasted.

Frazer is the Founder & CEO @ UNIT_Worldwide and co-founder @ UNIT_Enterprises.

Any spare time he has is split between fly fishing, and helping his daughter build rockets in the garden.

Juliet Haygarth
Juliet Haygarth
Partner

Juliet Haygarth

Over 22 years, Juliet Haygarth’s diverse career across marketing, brand and communications has spanned the charity and public as well as commercial sectors.

She has been a Marketing Director and worked in Brand and Creative Agencies at every level.

This breadth of experience means she brings a unique perspective and agility when it comes to solving problems and unlocking growth, no matter what the challenge. She comes with a proven track record of developing and delivering effective brand strategies and campaigns for brands such as Samsung, Virgin Atlantic, Barnardo’s, Eurostar, Sky and The LabourParty.

Along the way she has been proud to have played a part in winning a host of global and European awards for creative effectiveness and digital innovation.

For the last 10 years she has led integrated communication agencies, focussing on developing high performing cultures and seamless operations in order to enable effective delivery across large client portfolios.

Providing inspiring and empowering leadership and helping people fulfil their potential is as much her passion as the business of creativity.

Juliet is Managing Director @ UNIT_Worldwide.

In her spare time, she is training to be a Horse Whisperer.

Renee Coletrane
Renee Coletrane

Renee Coletrane

With 20 years as a Operations/Project Management Consultant in advertising, Renee Coletrane brings strategic planning, scheduling, and orchestrating production from start to finish to every project.

She’s overseen ad campaigns with budgets of up to $150M and have simultaneously managed an annual portfolio of up to 20 accounts.

She’s famous for being unflappable when plans change, and is perfectly comfortable switching hands and making spontaneous adjustments on an as-needed basis.

Renee joined UNIT_ in the Spring of 2017 embedded with Reed Smith LLP, a global law firm with 27 offices around the world, successfully helping CMO Sadie Baron to bring about radical transformation within the Marketing function.

Based between Reed Smith’s Pittsburgh, New York and London offices, she designed, developed and delivered a new, more efficient operational team with the wider function toexecute high volume, fast response, ‘mission critical’ deliverables around the world.

Through critical path analysis workshops held with Reed Smith Staff, she helped train the marketeers in new processes and products designed to help them deliver against the firm’s stated purpose of driving progress on behalf of their clients.

The tools and materials developed and written will ensure the success of the project for years to come.

A New Yorker by default, she is a global citizen, teaching herself to speak and cook Italian.

Andy Lear
Andy Lear

Andy Lear

In his former life, Andy Lear was a strategic expert at a number of top London advertising agencies including TBWA and Clemmow Hornby Inge, and was Head of Planning at both Campbell Doyle Dye and Publicis.

A champion of commercial creativity for 20 years, he has helped a myriad of top businesses fulfil their potential through innovative integrated communications: Mercedes-Benz, P&G, Pernod-Ricard, Carphone Warehouse, French Connection, RBS, the COI, The British Army.

He also spent 4 years as the Strategy Partner at Bow & Arrow. There he led a team of brand strategists, management consultants, data analysts and product designers that identified, developed and launched new global products, services and businesses for Google, NewsCorp, Barclays Bank, Kraft Foods and the BBC.

Andy is Chief Strategic Officer @UNIT_Worldwide and co-founder @UNIT_Enterprises and is famously brainy.

Florian Kaehler
Florian Kaehler

Florian Kaehler

For the last 17 years Florian Kähler has brought a rare blend of creative excellence and pragmatic business sense to clients including Mercedes-Benz, Smart, Nikon, Reed Smith LLP, Paypal, Coca-Cola, Lufthansa, Siemens, Panasonic, Axe, and Ben & Jerrys.

A champion of the application of intelligent, effective creativity, he consistently delivers distinctive, original, timely and relevant work, focussed through the lens of delivering business outcomes.

During his career he has been the creative lead in world class agencies such as Saatchi & Saatchi, Springer & Jacoby, Kessels Kramer Amsterdam and Razorfish and held the position of Executive Creative Director of David & Goliath Germany where he first worked with Frazer Jelleyman.

He has won over 60 national and International awards for his work.

Florian is based between Munich and Frankfurt and is UNIT_ lead in Germany.

He’s married, has 2 sons, and love of FC Bayern Munich.

Roger Parker
Roger Parker

Roger Parker

A focus on delivering the full potential of organisations through developing the full potential of the people within those organisations has been the common thread running through Roger’s career.

As a leader, coach and mentor Roger has had a profound impact for many years; driven by an understanding that engagement and teamwork build self-confidence, clear thinking, achievement and wellbeing.

Roger’s expertise was forged during an impressive 30 year career in Law. As a solicitor at Richards Butler, Roger drove the merger with Reed Smith that created one of the largest legal businesses in the world. As a member of the combined firm’s Senior Management Team for 10 years and Managing Partner EMEA, Roger’ leadership laid the foundations for significant growth in Europe and Asia, helping partners throughout the region commit to a shared vision for the future.

He is well versed in business planning and executing on strategy, team building and developing leaders; devising and implementing people engagement programmes, effective influencing and change management along with consensus building and conflict resolution techniques.

Roger is a market leader in professional services thinking and implementation, an Institute of Leadership and Management Level 5 accredited coach and mentor and a Centre for Dispute Resolution accredited mediator.

Getting his hands dirty in a North London patch of mud with his mother during the 60s was the start of a lifelong love of gardening, which in any spare time, Roger is currently using to help inner city charities develop wellbeing and relaxing spaces.

Our core teams are built around two stages of delivering a brand, hardwired for success

Developing a strong brand

  • Strategists
  • Designers
  • Writers
  • Digital Architects
  • Communication Strategists
  • Global Cultural Experts

Organisation culture & effectiveness

  • Talent Consultants
  • Executive Coaches
  • Media Training
  • Operations and process Expertise
  • Embedded Project Managers
  • Transformation experts

Everyone at UNIT_ brings at least 20 years of excellence in their field

We don’t have a one size fits all process

The approach needed for a start up trying to secure its investment is very different to the one required by a global corporation looking to take the next big step in it’s evolution. Your brief is bespoke and it deserves a bespoke team and approach.

As the project develops in scope and ambition, your UNIT_ will scale up or down accordingly, so you only ever pay for exactly what you need, exactly when you need it.
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