Brand, culture and operations

The difference between success and failure is motivating and engaging human beings both inside and outside the organisation

Our approach

We focus on the 3 groups who influence whether or not a company takes the next big step forward

Based on the opportunities in front of you, and your vision and ambition for your company, we help you define your brand. We develop a clear simple articulation that gets your brand, it’s purpose and its promise understood not just by your customers, but also by the media platforms that might be key to getting your message out there. It’ll help motivate and direct operations; engaging shareholders and guiding service levels from reception to board room. Ensuring that change sticks, without losing culture.

This might include
  • Brand architecture
  • Brand strategy, purpose and proposition development
  • Launch strategy including messaging for multiple stakeholder groups
  • Executive coaching and media training

We equip your employees to deliver by giving them the skills, tools and knowledge they need to implement the next big steps. We help you attract and retain the talent you need

This might include
  • Talent audit to assess recruitment/training needs
  • Recruitment and retention programmes
  • Designing L&D programmes, delivering education pieces, workshops and materials to help them contribute
  • Process and communications audit
  • Brand management systems
  • Embedded project managers

We deliver a closer relationship with your customers by helping you demonstrate a greater understanding of their hot topics and pain points, both now and in the future. We’ll help you organically grow your existing customers, and build new relationships. Delivering a consistent brand vision whilst recognising different customer needs.

This might include
  • Customer segmentation and research
  • Customer experience and service innovation
  • Communications and contact audit and strategy development
  • Communications planning, material design and delivery

We use a 2 phased approach to define your brand, and bring it to life for your company and customers.

01
02
Creating a strong brand that gives the whole company a single purpose
Hardwiring for success

Defining what makes you special, beyond a functional description of your product or service. It‘s vital in helping your customers choose you above all others in your sector. Giving your people a strong reason to work for you and everyone, coming back for more.

Once defined and developed, a strong brand needs to be brought to life, becoming the DNA of the company. It must be evident in your products, services, operations and communications. Everywhere and in everything you do.

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In professional services it can be so difficult to bring to life what makes a brand special. There aren’t many agencies who have managed to interpret the professional services market well, managing partnership dynamics and holding onto a creative edge, but every time I have worked with UNIT I have had great results.

Claire Saunders
Strategy Director, Clients and Markets
PwC